{"id":938,"date":"2018-03-31T00:10:23","date_gmt":"2018-03-30T15:10:23","guid":{"rendered":"http:\/\/tiero.jp\/magazine\/?p=938"},"modified":"2025-05-31T17:59:42","modified_gmt":"2025-05-31T08:59:42","slug":"us-mfg-webmarketing-trend","status":"publish","type":"post","link":"https:\/\/tiero.jp\/magazine\/us-mfg-webmarketing-trend\/","title":{"rendered":"\u7c73\u56fd\u88fd\u9020\u696d\u8996\u70b9 &#8211; 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class=\"wp-block-heading\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u304c\u96e2\u8131\u7387\u3068\u5546\u8ac7\u5316\u7387\u3092\u5de6\u53f3\u3059\u308b<\/h2>\n\n\n\n<p>90%\u306eB2B\u8cfc\u8cb7\u62c5\u5f53\u8005\u304c\u65b0\u898f\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u63a2\u7d22\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u958b\u59cb\u3057\u300167%\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u51fa\u767a\u70b9\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3082\u8a2a\u554f\u76f4\u5f8c\u306e\u6570\u79d2\u3067\u300c\u6ede\u5728\u304b\u96e2\u8131\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u30d2\u30fc\u30ed\u30fc\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08\u304c\u58f2\u4e0a\u3078\u76f4\u7d50\u3057\u307e\u3059\u3002\u307e\u305f\u3001Hotjar\u306e2024\u5e74\u8abf\u67fb\u3067\u3082\u300c\u8ab2\u984c\u3092\u5373\u5ea7\u306b\u8aac\u660e\u3059\u308b\u30d2\u30fc\u30ed\u30fc\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u300d\u304c\u6700\u91cd\u8981\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"swell-block-linkList is-style-default\">\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/www.orengreenberg.com\/blog-post\/75-b2b-marketing-statistics-for-2024\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewBox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">orengreenberg.com<\/span><\/a><\/li>\n\n\n\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/www.orengreenberg.com\/blog-post\/75-b2b-marketing-statistics-for-2024\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewBox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">Hotjar<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2025\u5e74\u7248\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u300d4\u3064\u306e\u9032\u5316<\/h2>\n\n\n\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u52b9\u679c\u7684\u306a\u8a2d\u8a08\u306b\u304a\u3044\u3066\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306f\u300c\u540d\u8a5e\uff0b\u52d5\u8a5e\uff0b\u6210\u679c\u300d\u3092\u57fa\u672c\u5f62\u3068\u3057\u3066\u69cb\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u306b\u4f1d\u3048\u305f\u3044\u4fa1\u5024\u3084\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u7aef\u7684\u304b\u3064\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002UX\uff08\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u30012.5\u79d2\u4ee5\u5185\u306b\u4e3b\u8981\u306a\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u304f\u3001\u3053\u308c\u306b\u3088\u308a\u96e2\u8131\u7387\u306e\u4f4e\u4e0b\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001CTA\uff08Call to Action\uff09\u30dc\u30bf\u30f3\u306f\u30011\u30b9\u30af\u30ed\u30fc\u30eb\u76ee\u306e\u7bc4\u56f2\u5185\u306b\u914d\u7f6e\u3059\u308b\u306e\u3082\u6709\u52b9\u306a\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u64cd\u4f5c\u3067\u304d\u308b\u3088\u3046\u3001\u5341\u5206\u306a\u30bf\u30c3\u30d7\u9818\u57df\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30dd\u30a4\u30f3\u30c8<\/th><th>\u5177\u4f53\u7b56<\/th><th>\u5b9f\u88c5\u8996\u70b9<\/th><\/tr><\/thead><tbody><tr><td><strong>\u8d85\u77ed\u5c3a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3<\/strong><\/td><td>8\u301c12\u8a9e\u3067\u300c\u6210\u679c\u300d\u3092\u8a00\u3044\u5207\u308b<\/td><td>\u4f8b\uff1aHexagon \u201cInnovate without limits.\u201d (<a href=\"https:\/\/hexagon.com\/company\/divisions\/manufacturing-intelligence\">Hexagon<\/a>)<\/td><\/tr><tr><td><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\uff1d\u6642\u9593\u4fa1\u5024\u306e\u793a\u5506<\/strong><\/td><td>\u9759\u6b62\u753b\u2192\u30e2\u30fc\u30b7\u30e7\u30f3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff0f\u7c21\u6613\u52d5\u753b<\/td><td>Unipunch\u306f\u30b9\u30c8\u30c3\u30d7\u30a6\u30a9\u30c3\u30c1\u753b\u50cf\u3067\u52a0\u5de5\u6642\u95931\u5206\u3092\u60f3\u8d77\u3055\u305b\u308b (<a href=\"https:\/\/unipunch.com\/\">UniPunch<\/a>)<\/td><\/tr><tr><td><strong>AI\u30d9\u30fc\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baCTA<\/strong><\/td><td>\u696d\u7a2e\u30fb\u8077\u7a2e\u306b\u5fdc\u3058\u3066CTA\u6587\u8a00\u3092\u5dee\u3057\u66ff\u3048<\/td><td>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u9023\u643a<\/td><\/tr><tr><td><strong>\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3068DX\u306e\u540c\u6642\u8a34\u6c42<\/strong><\/td><td>CO\u2082\u524a\u6e1b\u91cf\u3084\u30c7\u30b8\u30bf\u30eb\u30c4\u30a4\u30f3\u5c0e\u5165\u52b9\u679c\u3092\u6570\u5024\u3067\u53ef\u8996\u5316<\/td><td>Deloitte2025 Outlook\u3067\u3082 DX\u6295\u8cc7\u304c\u88fd\u9020\u696d\u30c8\u30c3\u30d7\u8ab2\u984c<br> (<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/manufacturing\/manufacturing-industry-outlook.html\">Deloitte United States<\/a>)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8b\u4f8b\u7d39\u4ecb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">UNIPUNCH<\/h3>\n\n\n\n<p>\u7c73\u56fd\u4f01\u696d\u3067\u3042\u308bUNIPUNCH\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u793a\u5506\u306b\u5bcc\u3093\u3067\u3044\u307e\u3059\u3002\u30d1\u30c3\u3068\u898b\u308b\u3068\u6614\u3063\u307d\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u304c\u3001\u30ed\u30b8\u30c3\u30af\u9762\u3067\u306f\u5927\u3044\u306b\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002BtoB\u5411\u3051\u3067\u3042\u308a\u3001\u4f1d\u3048\u305f\u3044\u3053\u3068\u306e\u7d50\u8ad6\u304c\u30b7\u30f3\u30d7\u30eb\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u307e\u305f\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u305d\u306e\u6839\u62e0\u3082\u5b9a\u91cf\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u8a34\u6c42\u3055\u308c\u3066\u3044\u307e\u3059\u3002BtoB\u3001\u7279\u306b\u6a5f\u68b0\u8981\u7d20\u90e8\u54c1\u7b49\u306e\u88fd\u9020\u696d\u306e\u5834\u5408\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u4ee5\u4e0a\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u4ee5\u4e0a\u306f\u3001\u7d4c\u6e08\u5408\u7406\u6027\u3092\u5ff5\u982d\u306b\u54c1\u8cea\u3084\u4eab\u53d7\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3092\u8a34\u6c42\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u610f\u5473\u3067\u306f\u826f\u3044\u4e8b\u4f8b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-3-1024x347.png\" alt=\"\" class=\"wp-image-5817\" srcset=\"https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-3-1024x347.png 1024w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-3-300x102.png 300w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-3-768x261.png 768w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-3.png 1276w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-1-1024x585.png\" alt=\"\" class=\"wp-image-5815\" srcset=\"https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-1-1024x585.png 1024w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-1-300x171.png 300w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-1-768x438.png 768w, https:\/\/tiero.jp\/magazine\/wp-content\/uploads\/2018\/03\/image-1.png 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"swell-block-linkList is-style-default\">\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/unipunch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewBox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">UNIPUNCH Website<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f2\u76ee\u7684\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u4e00\u629e\u300d\u306f\u5371\u967a<\/h2>\n\n\n\n<p>\u4e00\u65b9\u3067\u514e\u306b\u3082\u89d2\u306b\u3082\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002\u30da\u30eb\u30bd\u30ca\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5ff5\u982d\u306b\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u5909\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30da\u30eb\u30bd\u30ca\u306e\u30d5\u30a7\u30fc\u30ba<\/th><th>\u6700\u9069\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/th><th>\u4f8b<\/th><\/tr><\/thead><tbody><tr><td><strong>\u8a8d\u77e5<\/strong><\/td><td>\u696d\u754c\u8ab2\u984c\u00d7\u30a4\u30f3\u30b5\u30a4\u30c8\u63d0\u793a<\/td><td>\u300c\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9045\u5ef6\u3001\u306a\u305c\u8d77\u304d\u308b\uff1f\u300d<\/td><\/tr><tr><td><strong>\u8abf\u67fb<\/strong><\/td><td>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\uff0b\u793e\u4f1a\u7684\u8a3c\u660e<\/td><td>\u300c\u7a74\u3042\u3051\u5de5\u7a0b\u309290%\u77ed\u7e2e &#8211; <br>  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class=\"wp-block-list\">\n<li>\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306f\u9867\u5ba2\u306eKPI\u3092\u5165\u308c\u308b\uff08\u4f8b\uff1a\u30b9\u30eb\u30fc\u30d7\u30c3\u30c8\u3001\u6b69\u7559\u307e\u308a\u3001CO\u2082\u6392\u51fa\u91cf\uff09<\/li>\n\n\n\n<li>\u30b5\u30d6\u30d8\u30c3\u30c9\u3082\u3057\u304f\u306f1\u56de\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u3067\u6839\u62e0\u3092\u793a\u3059\uff08\u7279\u306b\u5b9a\u91cf\u5316\uff09<\/li>\n\n\n\n<li>CTA\u306e\u8a2d\u7f6e\uff08\u4f8b\uff1a\u8cc7\u6599DL\u3001\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u3001\u30c7\u30e2\u4e88\u7d04\uff09<\/li>\n\n\n\n<li>GA4\uff0bGTM\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\uff08\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u3001CTA\u30af\u30ea\u30c3\u30af\uff09<\/li>\n\n\n\n<li>AB\u30c6\u30b9\u30c8\u306e\u904b\u7528\uff08\u6708\u9593500\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u76ee\u5b89\u306b\u5b9f\u65bd\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u5f8c12\u304b\u6708\u3067\u6ce8\u8996\u3059\u3079\u304d\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<p>2025\u5e74\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6ce8\u76ee\u3059\u3079\u304d4\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u305d\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<br>\u7b2c\u4e00\u306b\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30d4\u30fc\u306e\u81ea\u52d5\u6700\u9069\u5316\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u309215\uff05\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u6700\u9069\u306a\u8a34\u6c42\u6587\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u51fa\u3057\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br><br>\u6b21\u306b\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306bROI\u30b7\u30df\u30e5\u30ec\u30fc\u30bf\u30fc\u3092\u7d71\u5408\u3059\u308b\u65bd\u7b56\u306f\u3001\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u7387\u309222\uff05\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u305d\u306e\u5834\u3067\u63d0\u793a\u3067\u304d\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u5bfe\u5fdc\u3057\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u5f37\u5316\u306f\u3001PPC\u5e83\u544a\u306e\u52b9\u7387\u6539\u5584\u306b\u76f4\u7d50\u3057\u3066\u3044\u307e\u3059\u3002\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30b0\u30ea\u30fc\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3068ESG\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u306f\u3001\u4f01\u696d\u8a55\u4fa1\u306e\u65b0\u305f\u306a\u57fa\u6e96\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8abf\u9054\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u5b9a\u306e\u6761\u4ef6\u3068\u3057\u3066\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u6c42\u3081\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u6226\u7565\u7684\u306a\u60c5\u5831\u767a\u4fe1\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30c8\u30ec\u30f3\u30c9<\/th><th>\u30a4\u30f3\u30d1\u30af\u30c8<\/th><th>\u53c2\u8003\u30c7\u30fc\u30bf<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u306b\u3088\u308b\u30b3\u30d4\u30fc\u81ea\u52d5\u6700\u9069\u5316<\/strong><\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387+15%<\/td><td>Altitude Marketing\u300cIndustrial Marketing Trends 2025\u300d<br>(<a href=\"https:\/\/altitudemarketing.com\/blog\/industrial-marketing-trends-2025\/\">Altitude Marketing<\/a>)<\/td><\/tr><tr><td><strong>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306bROI\u30b7\u30df\u30e5\u30ec\u30fc\u30bf\u30fc\u3092\u7d71\u5408<\/strong><\/td><td>\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u7387+22%<\/td><td>Deloitte\/B2B Commerce\u8abf\u67fb (<a href=\"https:\/\/deloitte.wsj.com\/cio\/4-b2b-commerce-strategies-that-can-drive-new-revenue-growth-719a55d2\">WSJ<\/a>)<\/td><\/tr><tr><td><strong>Cookie\u30ec\u30b9\u8a08\u6e2c\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u5f37\u5316<\/strong><\/td><td>PPC\u52b9\u7387\u6539\u5584<\/td><td>Inbox Insight\u30ec\u30dd\u30fc\u30c8<br> (<a href=\"https:\/\/www.inboxinsight.com\/b2b-tech-buyer-behavior-stats\/\">Inbox Insight<\/a>)<\/td><\/tr><tr><td><strong>\u30b0\u30ea\u30fc\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u00d7ESG\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0<\/strong><\/td><td>\u6b27\u7c73\u4f01\u696d\u306e\u8abf\u9054\u6761\u4ef6\u5316<\/td><td>Deloitte Outlook <br>(<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/manufacturing\/manufacturing-industry-outlook.html\">Deloitte United States<\/a>)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 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