{"id":903,"date":"2018-03-30T23:43:18","date_gmt":"2018-03-30T14:43:18","guid":{"rendered":"http:\/\/tiero.jp\/magazine\/?p=903"},"modified":"2025-05-31T12:41:51","modified_gmt":"2025-05-31T03:41:51","slug":"vol3","status":"publish","type":"post","link":"https:\/\/tiero.jp\/magazine\/vol3\/","title":{"rendered":"2025\u5e74\u7248\uff1a\u7c73\u56fd\u88fd\u9020\u696d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u524d\u7dda &#8211; \u30e1\u30fc\u30eb\u00d7AI\u00d7\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u300d\u3092\u518d\u69cb\u7bc9"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u3044\u307e\u3001\u306a\u305c\u7c73\u56fd\u30e1\u30fc\u30ab\u30fc\u306f\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u8ef8\u306b\u636e\u3048\u308b\u306e\u304b<\/h2>\n\n\n\n<p>\u6d77\u5916\u5c55\u958b\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7c73\u56fd\u306e\u88fd\u9020\u696d\u304c\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u4eca\u5f8c\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u5927\u304d\u306a\u30d2\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3057\u305f\u3044\u306e\u304c\u3001<strong>\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u518d\u8a55\u4fa1\u3068\u6df1\u5316\u300d<\/strong>\u3068\u3044\u3046\u52d5\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7c73\u56fd\u88fd\u9020\u696d\u306e87%\u304c\u300c\u4eca\u5e74\u3082\u30e1\u30fc\u30eb\u304c\u6700\u91cd\u8981\u300d\u3068\u56de\u7b54<\/h2>\n\n\n\n<p>2024\u5e74\u306b\u5b9f\u65bd\u3055\u308c\u305fSendGrid\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001<strong>\u7c73\u56fd\u88fd\u9020\u696d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e87%\u304c\u300c\u4eca\u5e74\u3082\u30e1\u30fc\u30eb\u3092\u6700\u91cd\u8981\u30c1\u30e3\u30cd\u30eb\u306b\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u308b\u300d<\/strong>\u3068\u56de\u7b54\u3002\u5358\u306a\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u30c4\u30fc\u30eb\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3084\u9867\u5ba2\u63a5\u70b9\u306e\u4e2d\u6838\u3068\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d99\u7d9a\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u5b9f\u614b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u300c\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u304b\u3089\u7d9a\u3051\u3066\u3044\u308b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u5341\u5206\u306b\u4ee3\u66ff\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u73fe\u5b9f\u3082\u80cc\u666f\u306b\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002SNS\u3084Web\u5e83\u544a\u304c\u77ed\u671f\u7684\u306a\u8a8d\u77e5\u62e1\u5927\u306b\u512a\u308c\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u306f\u30e1\u30fc\u30eb\u306e\u5f37\u307f\u304c\u6839\u5f37\u304f\u6b8b\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9a5a\u7570\u7684\u306b\u9ad8\u307e\u308b\u7c73\u56fd\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/h2>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u80cc\u666f\u306b\u306f\u3001\u30e1\u30fc\u30eb\u305d\u306e\u3082\u306e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3082\u7121\u8996\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>B2B\u5168\u4f53\u306e\u5e73\u5747\u958b\u5c01\u7387\uff08\u88fd\u9020\u696d\u542b\u3080\uff09\uff1a39.7%\uff08Constant Contact, 2024\u5e74\uff09<\/li>\n\n\n\n<li>\u5168\u696d\u7a2e\u5e73\u5747\u958b\u5c01\u7387\uff082025\u5e74\u4e88\u6e2c\uff09\uff1a42.35%\uff08HubSpot Blog\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6570\u5024\u304b\u3089\u3082\u308f\u304b\u308b\u901a\u308a\u3001\u300c\u958b\u5c01\u738720\uff05\u3067\u5408\u683c\u300d\u3060\u3063\u305f\u6642\u4ee3\u306f\u7d42\u308f\u308a\u3092\u544a\u3052\u3066\u3044\u307e\u3059\u3002\u3080\u3057\u308d20%\u7a0b\u5ea6\u3067\u306f\u7af6\u5408\u306b\u57cb\u3082\u308c\u3001\u300c\u8aad\u307e\u308c\u306a\u3044\u30e1\u30fc\u30eb\u300d\u3068\u5224\u65ad\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u306e\u304c\u7c73\u56fd\u5e02\u5834\u306e\u73fe\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65e5\u672c\u4f01\u696d\u304c\u8003\u3048\u308b\u3079\u304d\u3053\u3068<\/h2>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u524d\u306b\u3059\u308b\u3068\u3001\u65e5\u672c\u4f01\u696d\u304c\u81ea\u793e\u306e\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u518d\u70b9\u691c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u306f\u660e\u767d\u3067\u3059\u3002\u7c73\u56fd\u3067\u6210\u529f\u3057\u3066\u3044\u308b\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u5358\u306b\u300c\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3044\u308b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u7cbe\u5ea6\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u7cbe\u5ea6\u3092\u6975\u9650\u307e\u3067\u78e8\u304d\u4e0a\u3052\u3066\u30e1\u30fc\u30eb\u3092\u6b66\u5668\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u3053\u308c\u304b\u3089\u7c73\u56fd\u5e02\u5834\u3067\u306e\u55b6\u696d\u30fb\u8ca9\u8def\u62e1\u5927\u3092\u672c\u6c17\u3067\u72d9\u3046\u306e\u3067\u3042\u308c\u3070\u3001<strong>\u300c\u30e1\u30fc\u30eb\u65bd\u7b56\u306f\u6642\u4ee3\u9045\u308c\u300d\u3067\u306f\u306a\u304f\u300c\u4eca\u3053\u305d\u78e8\u304f\u3079\u304d\u30c1\u30e3\u30cd\u30eb\u300d<\/strong>\u3068\u3044\u3046\u8a8d\u8b58\u8ee2\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u751f\u3080\u30085\u3064\u306e\u30e1\u30fc\u30eb\u6226\u7565\u3009<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6226\u7565<\/th><th>\u5177\u4f53\u65bd\u7b56<\/th><th>\u671f\u5f85\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u2460 \u30de\u30a4\u30af\u30ed\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/td><td>\u30d5\u30a1\u30fc\u30e0\u30b5\u30a4\u30ba\u00d7\u5f79\u8077\u00d7\u8ab2\u984c\u3067\u30ea\u30b9\u30c8\u3092\u518d\u5206\u985e<\/td><td>\u958b\u5c01\u7387\uff0b\u30af\u30ea\u30c3\u30af\u7387\u5411\u4e0a<\/td><\/tr><tr><td>\u2461 \u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30fb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/td><td>\u554f\u5408\u305b\u2192\u691c\u8a0e\u2192\u4ed5\u69d8\u7b56\u5b9a\u2192\u8cfc\u8cb7\u5f8c\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u30b7\u30ca\u30ea\u30aa\u81ea\u52d5\u5316<\/td><td>\u5546\u8ac7\u5316\u901f\u5ea6\u306e\u77ed\u7e2e<\/td><\/tr><tr><td>\u2462 AMP\/\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30e1\u30fc\u30eb<\/td><td>\u898b\u7a4d\u4f9d\u983c\u30d5\u30a9\u30fc\u30e0\u3092\u30e1\u30fc\u30eb\u5185\u5b8c\u7d50\u3001\u88fd\u54c13D\u30d3\u30e5\u30fc\u3092\u57cb\u3081\u8fbc\u307f<\/td><td>CVR\u5411\u4e0a\u30fb\u96e2\u8131\u9632\u6b62<br> (<a href=\"https:\/\/business.adobe.com\/blog\/perspectives\/using-accelerated-mobile-pages-to-modernize-your-email-campaigns\">Adobe Business<\/a>, <a href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-marketing\">Litmus<\/a>)<\/td><\/tr><tr><td>\u2463 \u52d5\u753b\u30fb3D \u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u57cb\u3081\u8fbc\u307f<\/td><td>60\u79d2\u306e\u554f\u984c\u63d0\u8d77\u52d5\u753b\u3001\u88fd\u9020\u30e9\u30a4\u30f3\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u30c4\u30a2\u30fc<\/td><td>\u6280\u8853\u512a\u4f4d\u6027\u306e\u5373\u6642\u7406\u89e3<\/td><\/tr><tr><td>\u2464 AI \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/td><td>\u884c\u52d5\u30ed\u30b0 \u00d7 \u985e\u4f3c\u9867\u5ba2\u30c7\u30fc\u30bf\u3067\u4ef6\u540d\u30fb\u672c\u6587\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u751f\u6210<\/td><td>\u201c\u8aad\u3080\u7406\u7531\u201d\u3092\u500b\u5225\u6700\u9069\u5316\u3057\u3001\u958b\u5c01\u7387 +10pt<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7c73\u56fd\u88fd\u9020\u696d\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u91cd\u8981\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u5358\u306a\u308b\u300c\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300d\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3001\u9ad8\u5ea6\u306a\u6226\u7565\u306e\u5b9f\u8df5\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u5b9f\u969b\u306b\u7c73\u56fd\u306e\u5148\u9032\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u4ee3\u8868\u7684\u306a5\u3064\u306e\u65bd\u7b56\u3092\u3001\u76ee\u7684\u3068\u52b9\u679c\u3068\u3068\u3082\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460 \u30de\u30a4\u30af\u30ed\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/h3>\n\n\n\n<p>\u7c73\u56fd\u4f01\u696d\u3067\u306f\u3001\u5358\u306a\u308b\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u3067\u306e\u5206\u985e\u306b\u7559\u307e\u3089\u305a\u3001\u30d5\u30a1\u30fc\u30e0\u30b5\u30a4\u30ba\uff08\u4f01\u696d\u898f\u6a21\uff09\u00d7\u5f79\u8077\u00d7\u8ab2\u984c\u3068\u3044\u3063\u305f\u5207\u308a\u53e3\u3067\u30ea\u30b9\u30c8\u3092\u7d30\u5206\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u97ff\u304f\u4ef6\u540d\u3084\u8a34\u6c42\u3092\u5c4a\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461 \u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30fb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/h3>\n\n\n\n<p>\u554f\u5408\u305b\u5f8c\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3001\u4ed5\u69d8\u7b56\u5b9a\u3001\u6700\u7d42\u8cfc\u8cb7\u3001\u3055\u3089\u306b\u306f\u5c0e\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u307e\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u3092\u81ea\u52d5\u3067\u69cb\u7bc9\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u3092\u81ea\u7136\u306a\u5f62\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3057\u306a\u304c\u3089\u3001\u5546\u8ac7\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u7e2e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462 AMP\u30e1\u30fc\u30eb\u30fb\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6a5f\u80fd<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001AMP\uff08Accelerated Mobile Pages\uff09\u3092\u6d3b\u7528\u3057\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30e1\u30fc\u30eb\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u30d5\u30a9\u30fc\u30e0\u3092\u30e1\u30fc\u30eb\u5185\u306b\u5b8c\u7d50\u3055\u305b\u305f\u308a\u3001\u88fd\u54c1\u306e3D\u30d3\u30e5\u30fc\u3092\u76f4\u63a5\u57cb\u3081\u8fbc\u3093\u3060\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306e\u5411\u4e0a\u3084\u96e2\u8131\u9632\u6b62\u306b\u5927\u304d\u306a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2463 \u52d5\u753b\u30fb3D\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u57cb\u3081\u8fbc\u307f<\/h3>\n\n\n\n<p>\u88fd\u54c1\u306e\u4ed5\u7d44\u307f\u3084\u5de5\u5834\u306e\u69d8\u5b50\u3092\u8aac\u660e\u3059\u308b\u306e\u306b\u6587\u5b57\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u300260\u79d2\u3067\u69cb\u6210\u3055\u308c\u305f\u554f\u984c\u63d0\u8d77\u578b\u306e\u52d5\u753b\u3084\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u5de5\u5834\u30c4\u30a2\u30fc\u306e3D\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e1\u30fc\u30eb\u306b\u57cb\u3081\u8fbc\u3080\u3053\u3068\u3067\u3001\u6280\u8853\u7684\u306a\u512a\u4f4d\u6027\u3084\u4fe1\u983c\u611f\u3092\u8996\u899a\u7684\u306b\u4f1d\u3048\u3001\u691c\u8a0e\u6bb5\u968e\u306e\u9032\u884c\u3092\u52a0\u901f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2464 AI\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h3>\n\n\n\n<p>AI\u3092\u6d3b\u7528\u3057\u3066\u3001\u53d7\u4fe1\u8005\u306e\u904e\u53bb\u306e\u884c\u52d5\u30ed\u30b0\u3084\u985e\u4f3c\u9867\u5ba2\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u304b\u3089\u4ef6\u540d\u3084\u672c\u6587\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u751f\u6210\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u3082\u97ff\u304f\u5185\u5bb9\u3067\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u958b\u5c01\u7387\u3092\u5e73\u5747\u3067\uff0b10\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0a\u6539\u5584\u3059\u308b\u30b1\u30fc\u30b9\u3082\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30fc\u30eb\u3060\u3051\u3067\u306f\u8db3\u308a\u306a\u3044 &#8211; \u7c73\u56fd\u88fd\u9020\u696d\u304c\u4f75\u7528\u3059\u308b4\u65bd\u7b56<\/h2>\n\n\n\n<p><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a4\u30d9\u30f3\u30c8\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\uff0b\u73fe\u5730\uff09<br><\/strong>\u6210\u679c\u304c\u6700\u3082\u9ad8\u3044\u3068\u8a55\u4fa1\uff1a51\uff05\uff08\u88fd\u9020\u696d\u30de\u30fc\u30b1\u30bf\u30fc\u8abf\u67fb\uff09<br><a href=\"https:\/\/contentmarketinginstitute.com\/research\/manufacturing-content-marketing-challenges-research\" data-type=\"link\" data-id=\"https:\/\/contentmarketinginstitute.com\/research\/manufacturing-content-marketing-challenges-research\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"swl-fz u-fz-xs\">Content Marketing Institute<\/span><\/a><\/p>\n\n\n\n<p><strong>\u30d6\u30ed\u30b0\uff0f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<br><\/strong>\u88fd\u54c1\u4ed5\u69d8\u3060\u3051\u3067\u306a\u304f\u300c\u5c0e\u5165ROI\u8a08\u7b97\u6cd5\u300d\u300c\u898f\u5236\u5bfe\u5fdc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u306a\u3069\u3001\u554f\u984c\u89e3\u6c7a\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u767a\u4fe1\u3002<\/p>\n\n\n\n<p><strong>\u30a6\u30a7\u30d3\u30ca\u30fc\u00d7ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<br><\/strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u5c02\u7528\u306e\u6280\u8853\u30c7\u30e2\u3067\u201c\u6307\u540d\u691c\u7d22\u201d\u3092\u5897\u3084\u3059\u3002<\/p>\n\n\n\n<p><strong>\u52d5\u753b\u6d3b\u7528<\/strong><br>\u30b3\u30f3\u30c6\u30f3\u30c4\u62c5\u5f53\u8005\u306e86\uff05\u304c\u300c\u6700\u3082\u52b9\u679c\u7684\u300d\u3068\u56de\u7b54\uff082021\u219224\u5e74\u3082\u9ad8\u6b62\u307e\u308a\uff09<br><a href=\"https:\/\/www.streamcreative.com\/blog\/manufacturing-content-marketing-benchmarks\" data-type=\"link\" data-id=\"https:\/\/www.streamcreative.com\/blog\/manufacturing-content-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"swl-fz u-fz-xs\">Stream Creative<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c4\u30fc\u30eb\u9078\u5b9a\u3068\u5b9f\u88c5\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h2>\n\n\n\n<p>\u7c73\u56fd\u88fd\u9020\u696d\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u521d\u671f3\u304b\u6708\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u306e\u518d\u5b9a\u7fa9\u3068\u7121\u6599\u30c4\u30fc\u30eb\u306b\u3088\u308b\u914d\u4fe1\u958b\u59cb\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3002\u4e2d\u671f\u3067\u306f\u30c4\u30fc\u30eb\u3092HubSpot\u7b49\u306b\u62e1\u5f35\u3057\u3001\u52d5\u753b\u3084AMP\u3067\u8a34\u6c42\u529b\u3092\u5f37\u5316\u3002\u5f8c\u671f\u306b\u306fAI\u30fbCDP\u9023\u643a\u3084\u591a\u8a00\u8a9e\u5bfe\u5fdc\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5bfe\u5fdc\u3092\u63a8\u9032\u3057\u3001\u5546\u8ac7\u5316\u7387\u3084ROI\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3078\u3068\u9032\u5316\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d5\u30a7\u30fc\u30ba<\/th><th>0-3\u304b\u6708<\/th><th>3-6\u304b\u6708<\/th><th>6-12\u304b\u6708<\/th><\/tr><\/thead><tbody><tr><td><strong>\u6226\u7565\u8a2d\u8a08<\/strong><\/td><td>Ideal Customer Profile \u518d\u5b9a\u7fa9\uff0f\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u8a2d\u8a08<\/td><td>\u2013<\/td><td>\u2013<\/td><\/tr><tr><td><strong>\u57fa\u76e4<\/strong>\u69cb\u7bc9<\/td><td>Mailchimp\u30fbBenchmark \u7b49\u3067\u914d\u4fe1\u958b\u59cb\uff08\u7121\u6599\uff5e\u4f4e\u984d\uff09<\/td><td>HubSpot\u3001Klaviyo\u3001Salesforce MC Engage \u3078\u62e1\u5f35<\/td><td>CDP\u9023\u643a\u30fbAI\u30ec\u30b3\u30e1\u30f3\u30c9\u5f37\u5316<\/td><\/tr><tr><td><strong>\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/td><td>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3PDF\u5316<\/td><td>\u52d5\u753b\u30fbAMP \u30c6\u30f3\u30d7\u30ec\u4f5c\u6210<\/td><td>\u30de\u30eb\u30c1\u8a00\u8a9e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/td><\/tr><tr><td><strong>\u8a08\u6e2c\u30fb\u6539\u5584<\/strong><\/td><td>\u958b\u5c01\u7387\uff0fCTR\u3060\u3051\u3067\u306a\u304f <strong>\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u5931\u6ce8\u7406\u7531\u300d<\/strong> \u3092KPI\u306b\u8ffd\u52a0<\/td><td>AB\u30c6\u30b9\u30c8 &amp; \u591a\u5909\u91cf\u30c6\u30b9\u30c8\u81ea\u52d5\u5316<\/td><td>ROI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u7d71\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u65e5\u672c\u4f01\u696d\u304c\u4eca\u3059\u3050\u7740\u624b\u3059\u3079\u304d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<p>\u5148\u305a\u306f\u81ea\u793e\u306e\u73fe\u72b6\u3092\u4ee5\u4e0b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u5f53\u3066\u306f\u3081\u3066\u8a55\u4fa1\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>\u65e2\u5b58\u30ea\u30b9\u30c8\u3092\u5f79\u8077\u3084\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u3067\u30bf\u30b0\u4ed8\u3051\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u4e00\u6589\u914d\u4fe1\u304b\u3089HTML\u30e1\u30fc\u30eb\u306b\u5207\u308a\u66ff\u3048\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u88fd\u54c1\u7d39\u4ecb\u4ee5\u4e0a\u306b\u8ab2\u984c\u3084\u539f\u56e0\u3001\u89e3\u6c7a\u7b56\u306e\u8996\u70b9\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76db\u308a\u3053\u3081\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u958b\u5c01\u7387\u4ee5\u5916\u306b\u30af\u30ea\u30c3\u30af-to-\u30aa\u30fc\u30d7\u30f3\u7387\uff08CTOR\uff09\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u5c55\u793a\u4f1a\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3068\u9023\u52d5\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u7c73\u56fd\u88fd\u9020\u696d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001<strong>\u300c\u30e1\u30fc\u30eb\u3092\u8ef8\u306b\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7e4b\u3050\u300d<\/strong>\u3053\u3068\u3067\u6210\u679c\u3092\u4f38\u3070\u3057\u3066\u3044\u307e\u3059\u3002AI\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6280\u8853\u306b\u3088\u308a\u30e1\u30fc\u30eb\u81ea\u4f53\u304c\u201c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u201d\u306b\u306a\u308a\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u9ad8\u901f\u5316\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u4f01\u696d\u304c\u6d77\u5916\u3067\u6226\u3046\u306b\u306f\u3001\u3053\u306e\u6700\u65b0\u6a19\u6e96\u3092\u8e0f\u307e\u3048\u3001\u6bb5\u968e\u7684\u306b\u30c4\u30fc\u30eb\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u6025\u52d9\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3044\u307e\u3001\u306a\u305c\u7c73\u56fd\u30e1\u30fc\u30ab\u30fc\u306f\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u8ef8\u306b\u636e\u3048\u308b\u306e\u304b \u6d77\u5916\u5c55\u958b\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7c73\u56fd\u306e\u88fd\u9020\u696d\u304c\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u4eca\u5f8c\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u5927\u304d\u306a\u30d2\u30f3\u30c8\u306b\u306a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[155,44,159],"tags":[],"class_list":["post-903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-global-web-marketing","category-kaigai-tenkai"],"_links":{"self":[{"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/posts\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":15,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"predecessor-version":[{"id":5833,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/posts\/903\/revisions\/5833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiero.jp\/magazine\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}