{"id":2763,"date":"2020-03-06T15:46:48","date_gmt":"2020-03-06T06:46:48","guid":{"rendered":"https:\/\/tiero.jp\/magazine\/?p=2763"},"modified":"2025-08-02T15:08:41","modified_gmt":"2025-08-02T06:08:41","slug":"leaflet-text","status":"publish","type":"post","link":"https:\/\/tiero.jp\/magazine\/leaflet-text\/","title":{"rendered":"\u6d77\u5916\u5411\u3051\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u5236\u4f5c\u306e\u6ce8\u610f\u70b9 – \u4e21\u7aef\u3048\u306e\u662f\u975e-"},"content":{"rendered":"\n

\u6d77\u5916\u5c55\u958b\u306e\u305f\u3081\u306b\u56fd\u5185\u5411\u3051\u306e\u65e2\u5b58\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3084\u30ea\u30fc\u30d5\u30ec\u30c3\u30c8\u7b49\u306e\u7d19\u5a92\u4f53\u3001\u3042\u308b\u3044\u306f\u30b5\u30a4\u30c8\u7b49\u306eWEB\u5a92\u4f53\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d77\u5916\u5411\u3051\u306b\u793e\u5185\u3067\u5404\u7a2e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u6210\u3057\u3088\u3046\u3068\u601d\u3063\u305f\u3068\u304d\u306b\u3001\u305d\u306e\u307e\u307e\u82f1\u8a33\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u306f\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306f\u305d\u306e\u3046\u3061\u306e\u4e00\u3064\u3067\u3042\u308b\u30c6\u30ad\u30b9\u30c8\u306b\u95a2\u3057\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u7d30\u90e8\u307e\u3067\u3053\u3060\u308f\u308b\u65b9\u304c\u7591\u554f\u306b\u601d\u3046\u3067\u3042\u308d\u3046\u300c\u3042\u308c\uff1f\u6587\u5b57\u63c3\u3048(Text align)\u3063\u3066\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3060\u308d\u3046\uff1f\u300d\u306e\u7591\u554f\u306b\u3064\u3044\u3066\u8003\u3048\u65b9\u3092\u30b7\u30a7\u30a2\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6587\u5b57\u63c3\u3048\u306e\u7a2e\u985e<\/h2>\n\n\n\n\n\n\n\n
\"\"\/<\/figure>\n\n\n\n\n\n\n\n

\u4e8b\u696d\u4f1a\u793e\u3067\u306fPPT\u3084Word\u3001Excel\u4f7f\u3046\u6a5f\u4f1a\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u4e0a\u8a18\u306e\u3088\u3046\u306a\u6587\u5b57\u63c3\u3048\u30a2\u30a4\u30b3\u30f3\u306f\u3088\u304f\u898b\u899a\u3048\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3057\u3001\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u8aad\u3093\u3067\u5b57\u306e\u5982\u304f\u3067\u3059\u304c\u7c21\u5358\u306b\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u5de6\u63c3\u3048<\/strong><\/span><\/td>\u901a\u5e38\u30fb\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u4f7f\u7528\u3057\u307e\u3059<\/span><\/td><\/tr>
\u4e2d\u592e\u63c3\u3048<\/strong><\/span><\/td>\u30a2\u30a4\u30b3\u30f3\u3084\u753b\u50cf\u3068\u4f75\u305b\u3066\u76f4\u4e0b\u306b\u6587\u7ae0\u3092\u4e2d\u592e\u63c3\u3048\u3067\u7f6e\u304f\u30b1\u30fc\u30b9\u306f\u591a\u3044\u3067\u3059\u306d<\/span><\/td><\/tr>
\u53f3\u63c3\u3048<\/strong><\/span><\/td>\u30ec\u30a4\u30a2\u30a6\u30c8\u69cb\u6210\u4e0a\u53f3\u5074\u30d6\u30ed\u30c3\u30af\u306f\u53f3\u63c3\u3048\u306b\u3059\u308b\u7b49\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u9ce5\u77b0\u7684\u306b\u6349\u3048\u3066\u4f7f\u7528\u3002<\/span><\/td><\/tr>
\u4e21\u7aef\u63c3\u3048<\/strong><\/span><\/td>\u6587\u5b57\u9593\u306b\u4f59\u767d\u3092\u5165\u308c\u3066\u5404\u884c\u306e\u7d42\u70b9\u3092\u63c3\u3048\u308b\u3002\u6700\u7d42\u884c\u306f\u5de6\u63c3\u3048\u3002<\/span><\/td><\/tr>
\u4e21\u7aef\u5747\u7b49\u63c3\u3048<\/strong><\/span><\/td>\u6587\u5b57\u9593\u306b\u4f59\u767d\u3092\u5165\u308c\u3066\u5404\u884c\u306e\u7d42\u70b9\u3092\u63c3\u3048\u308b\u3002\u6700\u7d42\u884c\u3082\u4e0a\u884c\u5e45\u306b\u63c3\u3048\u308b\u3002<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u65e5\u672c\u8a9e\u3068\u82f1\u8a9e\u305d\u308c\u305e\u308c\u306e\u8a00\u8a9e\u306e\u69cb\u9020\u306e\u9055\u3044\u306b\u8981\u6ce8\u610f<\/h2>\n\n\n\n

\u3088\u304f\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3084\u30ea\u30fc\u30d5\u30ec\u30c3\u30c8\u7b49\u3092\u5236\u4f5c\u3059\u308b\u969b\u306b\u3001\u898b\u305f\u76ee\u306e\u7f8e\u3057\u3055\u304b\u3089\u6587\u7ae0\u3092\u4e21\u7aef\u63c3\u3048\u306b\u3057\u3066\u898b\u6804\u3048\u3092\u6574\u3048\u308b\u3053\u3068\u306f\u5236\u4f5c\u696d\u8005\u306e\u57fa\u672c\u306e\u3072\u3068\u3064\u3067\u3059\uff08\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u305d\u306e\u9650\u308a\u3067\u306f\u306a\u3044\uff09\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u306f\u65e5\u672c\u8a9e\u306e\u69cb\u6210\u4e0a\u3001\u3072\u3089\u304c\u306a\u3001\u30ab\u30bf\u30ab\u30ca\u3001\u6f22\u5b57\u3069\u306e\u6587\u5b57\u306e\u9023\u7d9a\u3067\u3042\u308d\u3046\u3068\u3001\u539f\u5247\u6587\u5b57\u9593\u306b\u30b9\u30da\u30fc\u30b9\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u82f1\u8a9e\u3067\u8003\u3048\u308b\u3068\u82f1\u8a9e\u306f\u5358\u8a9e\u5358\u4f4d\u306e\u305f\u3081\u3001\u5358\u8a9e\u304c\u7d42\u308f\u308b\u3068\u6b21\u306e\u5358\u8a9e\u307e\u3067\u306b\u5fc5\u305a\u30b9\u30da\u30fc\u30b9\u304c\u7a7a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u3057\u3066\u3001\u5358\u8a9e\u306e\u9577\u3055\u306f\u5b9f\u306b\u69d8\u3005\u3067\u3059\u3002\u4ee5\u4e0b\u5177\u4f53\u4f8b\u3067\u3059\u3002\u5148\u305a\u3001\u5358\u7d14\u306b\u4e21\u7aef\u63c3\u3048\u3059\u308b\u3068\u898b\u3066\u306e\u901a\u308a\u3001\u919c\u3044\u3067\u3059\u3088\u306d\u3002\u3067\u306f\u3001\u4e21\u7aef\u5747\u7b49\u63c3\u3048\u3059\u308b\u3068\u3069\u3046\u306a\u308b\u304b\u3001\u3053\u308c\u307e\u305f\u30b9\u30da\u30fc\u30b9\u304c\u307e\u3070\u3089\u306b\u3067\u3053\u307c\u3053\u3057\u3066\u304a\u308a\u3053\u308c\u307e\u305f\u7f8e\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u7d30\u90e8\u3092\u758e\u304b\u306b\u3057\u306a\u3044\u3068\u3044\u3046\u8996\u70b9\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u3068\u3042\u307e\u308a\u671b\u307e\u3057\u304f\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

\u30d7\u30ed\u3067\u3042\u308c\u3070\u3053\u306e\u3088\u3046\u306a\u82f1\u8a9e\u306e\u7279\u6027\u3092\u6301\u3064\u3046\u307e\u304f\u4f7f\u3044\u3053\u306a\u3057\u3066\u672c\u672b\u8ee2\u5012\u306b\u306a\u3089\u306a\u3044\u7bc4\u56f2\u3067\u4e21\u7aef\u63c3\u3048\u3092\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u30d7\u30ed\u304c\u4f7f\u7528\u3059\u308b\u30a8\u30c7\u30a3\u30bf\u30fc\u306e\u81ea\u52d5\u4f59\u767d\u306e\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6163\u308c\u3066\u3044\u306a\u3044\u3068\u4e0a\u8a18\u306e\u3088\u3046\u306b\u5358\u8a9e\u9593\u306e\u30b9\u30da\u30fc\u30b9\u304c\u60aa\u3055\u3092\u3057\u3066\u3001\u3042\u308b\u30b9\u30da\u30fc\u30b9\u306f\u3068\u3066\u3082\u9577\u304f\u3001\u3042\u308b\u30b9\u30da\u30fc\u30b9\u306f\u3068\u3066\u3082\u77ed\u3044\u7b49\u3001\u672c\u672b\u8ee2\u5012\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3005\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6d77\u5916\u4e8b\u4f8b\u7d39\u4ecb<\/h2>\n\n\n\n

\u3053\u3053\u3067\u5b9f\u969b\u306b\u3044\u304f\u3064\u304b\u306e\u6d77\u5916\u4e8b\u4f8b\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u76ee\u7684\u3084\u5a92\u4f53\u306e\u30c6\u30a4\u30b9\u30c8\u306b\u3088\u3063\u3066\u6587\u5b57\u63c3\u3048\u306b\u552f\u4e00\u89e3\u306f\u306a\u304f\u52ff\u8ad6\u30b1\u30fc\u30b9\u30d0\u30a4\u30b1\u30fc\u30b9\u3067\u3059\u306e\u3067\u3001\u3042\u304f\u307e\u3067\u53c2\u8003\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

Interbrand\uff1a<\/h3>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u6709\u540d\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5916\u8cc7\u7cfb\u30d5\u30a1\u30fc\u30e0\u3067\u3042\u308b\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u793e\u306e\u304a\u99b4\u67d3\u307fBest Global Brands Report\u306ePDF\u30c7\u30fc\u30bf\u3067\u306f\u5de6\u63c3\u3048\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u306d\u3002<\/p>\n\n\n\n

Source: Interbrand <\/a><\/p>\n\n\n\n\n\n\n\n

THE NEW YORK TIMES<\/h3>\n\n\n\n

\u65b0\u805e\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u6a29\u5a01\u3042\u308b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30bf\u30a4\u30e0\u30ba\u306eWEB\u5a92\u4f53\u3067\u306f\u5de6\u63c3\u3048\u3067\u3059\u306d\u3002\u65b0\u805e\u306f\u5a92\u4f53\u306e\u7279\u6027\u4e0a\u57fa\u672c\u7684\u306b\u30c7\u30a4\u30ea\u30fc\u30d9\u30fc\u30b9\u3067\u306e\u30a2\u30c3\u30d7\u306a\u306e\u3067\u3001\u90fd\u5ea6\u305d\u3053\u307e\u3067\u30c7\u30b6\u30a4\u30f3\u9762\u3067\u306e\u8996\u8a8d\u6027\u3092\u30c6\u30ad\u30b9\u30c8\u30a2\u30e9\u30a4\u30f3\u30d9\u30fc\u30b9\u3067\u7d30\u90e8\u306b\u884c\u3046\u306b\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u61d0\u7591\u7684\u3068\u3044\u3046\u306e\u304c\u5b9f\u60c5\u3067\u3057\u3087\u3046\u304b\u3002\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u5de6\u63c3\u3048\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

source: The New York Times<\/a><\/p>\n\n\n\n

TIME<\/h3>\n\n\n\n

\u7d9a\u3044\u3066\u6bd4\u8f03\u7684\u624b\u3092\u5165\u308c\u3066\u3044\u308b\u5370\u8c61\u3092\u5f37\u3044\u7d19\u5a92\u4f53\u306e\u96d1\u8a8c\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u5148\u305a\u306f\u30cb\u30e5\u30fc\u30b9\u7cfb\u306e\u6a29\u5a01TIME\u3002\u3053\u308c\u307e\u305f\u5de6\u63c3\u3048\u3067\u3059\u306d\u3002\u3061\u306a\u307f\u306bTIME\u306f\u9031\u520a\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

source: Time<\/p>\n\n\n\n

InStyle<\/h3>\n\n\n\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u7cfb\u306e\u7d19\u5a92\u4f53\u306e\u96d1\u8a8c\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u7c73\u56fd\u306e\u5973\u6027\u5411\u3051\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8c\u306eInstyle\u306f\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002\u307e\u305f\u307e\u305f\u5de6\u63c3\u3048\u3067\u3059\u3002\u96d1\u8a8c\u3060\u3068\u5272\u3068\u305d\u308d\u3048\u308b\u611f\u304c\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

\u3084\u306f\u308a\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u5de6\u63c3\u3048\u306b\u52a0\u3048\u3066\u3001\u53f3\u63c3\u3048\u3084\u4e2d\u592e\u63c3\u3048\u3092\u4f7f\u3063\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u69cb\u6210\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5747\u7b49\u63c3\u3048\u306f\u898b\u5f53\u305f\u3089\u306a\u3044\u306e\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

source: InStyle<\/a><\/p>\n\n\n\n

Factfulness<\/h3>\n\n\n\n

\u305d\u308c\u3067\u306f\u66f8\u7c4d\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3061\u3089\u306f\u65e5\u672c\u3067\u3082\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u306b\u306a\u308a\u307e\u3057\u305f\u30d5\u30a1\u30af\u30c8\u30d5\u30eb\u30cd\u30b9\u306e\u82f1\u8a9e\u7248\u3067\u3059\u3002\u5de6\u63c3\u3048\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u306d\u3002\u500b\u4eba\u7684\u306b\u306f\u66f8\u7c4d\u306f\u4e21\u7aef\u63c3\u3048\u306b\u306a\u3063\u3066\u3044\u308b\u66d6\u6627\u306a\u8a18\u61b6\u3001\u5148\u5165\u89b3\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n\n\n\n\n

source: Amazon<\/a><\/p>\n\n\n\n

Shoe Dog<\/h3>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n\n\n\n\n

source: Amazon<\/a><\/p>\n\n\n\n

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\u3055\u3066\u3056\u3063\u3068\u307f\u3066\u304d\u307e\u3057\u305f\u304c\u5de6\u63c3\u3048\u304c\u6b86\u3069\u3067\u3057\u305f\u306d\u3002\u52ff\u8ad6\u3001\u7d76\u5bfe\u306b\u3053\u3046\u3057\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5a92\u4f53\u4e0a\u3067\u306e\u4e16\u754c\u89b3\u3065\u304f\u308a\u306e\u305f\u3081\u306b\u4e21\u7aef\u63c3\u3048\u7b49\u307e\u3067\u3057\u3063\u304b\u308a\u5bfe\u5fdc\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3082\u7121\u304d\u306b\u3057\u3082\u3042\u3089\u305a\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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