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Bank\uff08\u4e16\u754c\u9280\u884c\uff09\u306a\u3069\u306e\u516c\u7684\u6a5f\u95a2\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u3082\u3042\u308b\u7a0b\u5ea6\u53ce\u96c6\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305a\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30ea\u30b5\u30fc\u30c1\u3067\u5927\u67a0\u3092\u6349\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff1a\u4e8b\u696d\u74b0\u5883\u5206\u6790\uff083C\u5206\u6790\uff09<\/h3>\n\n\n\n<p>\u30de\u30af\u30ed\u306a\u8996\u70b9\u3067\u5e02\u5834\u5168\u4f53\u3092\u6349\u3048\u305f\u3089\u3001\u6b21\u306f\u3088\u308a\u30df\u30af\u30ed\u306a\u4e8b\u696d\u74b0\u5883\u306b\u30ba\u30fc\u30e0\u30a4\u30f3\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u6d3b\u7528\u3059\u308b\u306e\u304c\u3001\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company\uff09\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u30463C\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\uff08Customer\uff09<\/strong><br>\u5e02\u5834\u898f\u6a21\u3084\u6210\u9577\u6027\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u73fe\u5730\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3061\u3001\u4f55\u3092\u57fa\u6e96\u306b\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u304b\uff08KBF: Key Buying Factor\uff09\u3092\u5fb9\u5e95\u7684\u306b\u63a2\u308a\u307e\u3059\u3002\u3053\u3053\u304c\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7af6\u5408\uff08Competitor\uff09<\/strong><br>\u73fe\u5730\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u7af6\u5408\u304c\u5b58\u5728\u3059\u308b\u306e\u304b\u3002\u5730\u5834\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u3001\u65e5\u7cfb\u4f01\u696d\u3084\u4ed6\u306e\u5916\u8cc7\u7cfb\u4f01\u696d\u3082\u8abf\u67fb\u5bfe\u8c61\u3067\u3059\u3002\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3092\u3001\u3044\u304f\u3089\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u793e\uff08Company\uff09<\/strong><br>\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u306f\u4f55\u304b\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002\u6280\u8853\u529b\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u4fa1\u683c\u7af6\u4e89\u529b\u3001\u3042\u308b\u3044\u306f\u6d77\u5916\u4e8b\u696d\u306b\u5272\u3051\u308b\u30d2\u30c8\u30fb\u30e2\u30ce\u30fb\u30ab\u30cd\u3068\u3044\u3063\u305f\u7d4c\u55b6\u8cc7\u6e90\u306e\u89b3\u70b9\u304b\u3089\u3001\u51b7\u9759\u306b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73\uff1a\u5e02\u5834\u306e\u7d30\u5206\u5316\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p>\u5e02\u5834\u8abf\u67fb\u3067\u5f97\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u5e02\u5834\u3092\u540c\u8cea\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3064\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5207\u308a\u5206\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u304c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u56fd\u3068\u3044\u3046\u5927\u304d\u306a\u62ec\u308a\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u6240\u5f97\u5c64\u300d\u300c\u696d\u7a2e\u300d\u300c\u4f01\u696d\u898f\u6a21\u300d\u306a\u3069\u3001\u69d8\u3005\u306a\u8ef8\u3067\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u5207\u308a\u53e3\u3092\u898b\u51fa\u3059\u3053\u3068\u3067\u3059\u3002\u5358\u306b\u5730\u7406\u7684\u30fb\u4eba\u53e3\u52d5\u614b\u7684\u306b\u5206\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\uff08\u5fc3\u7406\u7684\u5909\u6570\uff09\u3084\u8cfc\u8cb7\u884c\u52d5\uff08\u884c\u52d5\u5909\u6570\uff09\u3068\u3044\u3063\u305f\u8ef8\u3067\u5207\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n\n\n\n<p>\u7d30\u5206\u5316\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u9078\u3073\u307e\u3059\u3002\u5168\u3066\u306e\u5e02\u5834\u3092\u72d9\u3046\u306e\u306f\u3001\u7d4c\u55b6\u8cc7\u6e90\u306e\u7121\u99c4\u9063\u3044\u306b\u4ed6\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u30016R\u3068\u547c\u3070\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9\u306a\u5224\u65ad\u8ef8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u898f\u6a21 (Realistic Scale)<\/strong><br>\u4e8b\u696d\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u5341\u5206\u306a\u898f\u6a21\u304c\u3042\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u6210\u9577\u6027 (Rate of Growth)<\/strong><br>\u4eca\u5f8c\u3001\u5e02\u5834\u306f\u6210\u9577\u3057\u3066\u3044\u304f\u898b\u8fbc\u307f\u304c\u3042\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u7af6\u5408\u72b6\u6cc1 (Rival)<\/strong><br>\u7af6\u5408\u306f\u6fc0\u3057\u3059\u304e\u306a\u3044\u304b\uff1f\u81ea\u793e\u306e\u52dd\u6a5f\u306f\u3042\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u5230\u9054\u53ef\u80fd\u6027 (Reach)<\/strong><br>\u305d\u3082\u305d\u3082\u3001\u305d\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u306e\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u6e2c\u5b9a\u53ef\u80fd\u6027 (Response)<\/strong><br>\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u3001PDCA\u3092\u56de\u305b\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u512a\u5148\u5ea6 (Rank)<\/strong><br>\u8907\u6570\u306e\u89b3\u70b9\u304b\u3089\u898b\u3066\u3001\u672c\u5f53\u306b\u512a\u5148\u3059\u3079\u304d\u5e02\u5834\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8996\u70b9\u304b\u3089\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u304c\u6700\u3082\u6d3b\u304b\u305b\u308b\u3001\u9b45\u529b\u7684\u304b\u3064\u73fe\u5b9f\u7684\u306a\u5e02\u5834\u300d\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d75\uff1a\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u81ea\u793e\u3092\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4fa1\u683c\u3001\u54c1\u8cea\u3001\u6a5f\u80fd\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u3001\u9867\u5ba2\u304c\u91cd\u8996\u3059\u308b\u5224\u65ad\u8ef8\uff08KBF\uff09\u306e\u4e0a\u3067\u3001\u7af6\u5408\u306b\u306f\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u7af6\u5408\u3088\u308a\u512a\u308c\u305f\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u6253\u3061\u51fa\u3059\u306e\u3067\u3059\u3002\u3053\u306e\u300c\u5dee\u5225\u5316\u300d\u3053\u305d\u304c\u3001\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u7406\u7531\u3068\u306a\u308a\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u9665\u3089\u306a\u3044\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6d77\u5916\u55b6\u696d\u3092\u52a0\u901f\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5<\/h2>\n\n\n\n<p>\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u5177\u4f53\u7684\u306a\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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